The behavior of consumers towards smartphones is increasingly a focus of marketing research in particular, consumer behavior in the smartphone industry, from adoption motivation to post-usage behavior has become a major focus of research in the field of marketing. Concepts of consumer behaviour and mobile phones in today's world consumer behaviour is one of the most fascinating topics consumer is the ultimate user of every product, without any consumer there is no market as such (baker, 2004.
Functions of mobile phone and they are price conscious on the other hand urban consumers more focus on style of mobile phone and brand image of mobile phone this paper serves as a valuable guideline for management to review their advertisement campaigns and modify their mobiles according to the needs of consumers. Key words: consumer behaviour, mobile phone usage, finland introduction this paper purposes to study the motives that affect consumer behaviour as well as give insights into the use of mobile phone services including the perceived value-added services, and to collect general information about the users.
• h1: the social factors have a positive influence on the consumers’ mobile phone buying decision • h2: durability has a positive influence on consumers’ mobile phone buying decision • h3: price has a positive effect on consumer’s mobile phone buying decision. Objectives the purpose of the study is:•to understand the consumer behaviour while purchasing phones •factors affecting consumer choice •to know the satisfaction level of the consumer 6 factors affecting consumer behaviour •age •occupation •income •price •brand •durability •after sales services 7.